https://www.nicibutchart.com/home daily 1.0 2026-04-22 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Home https://images.squarespace-cdn.com/content/v1/6181b1102c2ee8376ed9e33e/ee7c50f1-9d68-4384-8789-92b94f43cc13/Image+24-10-2025+at+21.17+2.jpg Home How I work I'm usually brought in when progress is being swallowed by complexity. The first move is the same whether the scale is a person, a leadership team, or an institution: helping people see what's actually there, without defensiveness, overthinking, or getting lost in abstraction. That shift alone creates movement. From there, I do what I'm known for - spotting patterns, finding the through-line, seeing what's not there as much as what is. Bringing structure where it's needed, and simplicity where it's overdue. My focus is the layer upstream of behaviour — the quality of thinking that determines whether change, performance, or recovery actually sticks. Most tools aimed at wellbeing, transformation, or behaviour change work one step too late. I work on the step before. This thesis has a history. Through my earlier business Gazelle, I delivered wellbeing and performance work inside Accenture, Red Bull, Farallon Capital Management, and Goldman Sachs. A partnership with Accenture and Cognician then took the work digital, piloted at Shell and Rio Tinto. Shell offered to invest. Covid shifted the partner's strategy from ecosystem to acquisition, and the collaboration ended. By then the work had also hit the edge of what application alone could do without evidence to match it - and I could see the direction I wanted was narrower, sharper, and properly evidenced. That took me into research, and to Innate Health Research, where I proposed and now lead the Real-World Data approach - a global effort to evidence how clarity of mind shapes mental health, wellbeing, and performance. Not a departure from the earlier work, but the same thesis at a different level of resolution. Today, that discipline shows up as long-horizon thinking partnerships with organisations - not single programmes, but ongoing work on direction, wellbeing and performance strategy, and the evidence layer behind it. It sits best with leaders trying to operate differently in an AI-shaped world, where the human factor becomes the strategic differentiator and measurement is finally designed to match it. Previous engagements include Holmusk, Coca-Cola New Ventures, New Look, and PRS for Music - across health tech, innovation, consumer, and creative industries. Alongside this, I design leadership work on clarity of mind and decision-making through The Still Point, and do close one-to-one work with individuals in transition. Different scales, one underlying thread. It's most valuable at moments of strategy, transition, or change - when decisions carry weight, pace is high, and the picture needs to be accurate before it can be acted on. https://www.nicibutchart.com/individuals daily 0.75 2025-11-10 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Individuals https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Individuals https://www.nicibutchart.com/teams daily 0.75 2025-11-10 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Teams https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Teams https://www.nicibutchart.com/organisations daily 0.75 2025-11-10 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Organisations https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Organisations