https://www.nicibutchart.com/home daily 1.0 2026-04-22 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Home https://images.squarespace-cdn.com/content/v1/6181b1102c2ee8376ed9e33e/ee7c50f1-9d68-4384-8789-92b94f43cc13/Image+24-10-2025+at+21.17+2.jpg Home How I work I'm usually brought in when progress is being swallowed by complexity. The first move is the same whether the scale is a person, a leadership team, or an institution: helping people see what's actually there, without defensiveness, overthinking, or getting lost in abstraction. That shift alone creates movement. From there, I do what I'm known for - spotting patterns, finding the through-line, seeing what's not there as much as what is. Bringing structure where it's needed, and simplicity where it's overdue. My focus is the layer upstream of behaviour — the quality of thinking that determines whether change, performance, or recovery actually sticks. Most tools aimed at wellbeing, transformation, or behaviour change work one step too late. I work on the step before. This thesis has a history. Through my earlier business Gazelle, I delivered wellbeing and performance work inside Accenture, Red Bull, Farallon Capital Management, and Goldman Sachs. A partnership with Accenture and Cognician then took the work digital, piloted at Shell and Rio Tinto. Shell offered to invest. Covid shifted the partner's strategy from ecosystem to acquisition, the collaboration ended - and I could see the direction I wanted was narrower and sharper than the product we'd built. Today, I apply the same discipline on a fractional basis, working with organisations that need this kind of thinking at the strategic layer - shaping wellbeing and performance strategy, building the evidence and decision infrastructure behind a programme, or helping a leadership team see the real picture clearly. Current work is with Innate Health Research and Holmusk, in health research and health tech. Previous fractional engagements include Coca-Cola New Ventures, New Look, and PRS for Music - across innovation, tech, consumer, and creative industries. Alongside this, I design leadership work on clarity of mind and decision-making through The Still Point, and do close one-to-one work with individuals in transition. Different scales, same underlying craft. It's most valuable at moments of strategy, transition, or change - when decisions carry weight, pace is high, and the picture needs to be accurate before it can be acted on. https://www.nicibutchart.com/individuals daily 0.75 2025-11-10 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Individuals https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Individuals https://www.nicibutchart.com/teams daily 0.75 2025-11-10 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Teams https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Teams https://www.nicibutchart.com/organisations daily 0.75 2025-11-10 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Organisations https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Organisations